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Framework to setup your marketing analytics In today’s data-driven marketing landscape, having a robust marketing analytics framework is crucial for success. As someone who is getting started with marketing analytics, understanding how to set up this framework will give you a significant
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End of cookies: its impact and the way forward for marketeers Today, digital marketing professionals are facing the challenges of third-party cookie deprecation. With fewer cookies, marketeers have fewer data points to run their online marketing campaigns efficiently and hence decreasing the
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